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🪩 Product Comparisons in Email Marketing for Ecommerce Brands – Examples & Best Practices



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The comparison email is one of the most powerful emails you can send because it helps your audience understand better why your product is better than the other. Doing so highlights all the benefits of your product versus your competitor’s product. It draws your audience’s attention due to compelling and useful information.

In this video by Panoramata.co, we review examples and best practices for this kind of email, which is a must-have in your email marketing strategy. Here’s the list featuring the best assets:

00:00 – Presentation
01:10 – Example by Oui The People vs. Shaving Foam
02:15 – Comparison by Italic vs. Parachute
03:25 – Compare your own products & ranges
03:50 – Comparisons by Hanni vs. Refills
04:40 – Flow vs. Water
05:14 – Comparisons by Recess
05:43 – Price Comparisons by Dossier
06:15 – Ghia and Negronis
06:15 – Supplements Comparisons by O+
06:55 – Pet Food Example
07:30 – Search of new Staff Picks Newsletters using Panoramata.co
09:28 – Recap and Best Examples

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