How to Create a Birthday Flow in Klaviyo

#Klaviyo #EmailMarketing #BirthdayFlow #KlaviyoTutorial #EcommerceMarketing

In this video, we’ll walk you through how to create a birthday flow in Klaviyo step by step. A birthday flow is one of the most powerful ways to engage your audience, build strong relationships, and increase sales by sending personalized birthday emails or discounts to your subscribers.

Whether you’re running an eCommerce store or managing a brand, adding a birthday automation flow inside Klaviyo ensures your customers feel valued and celebrated on their special day. This not only improves brand loyalty but also boosts your email marketing ROI.

What is a Birthday Flow in Klaviyo?
A birthday flow is an automated email sequence that is triggered when a subscriber’s birthday matches the data stored in their Klaviyo profile. For example, you can send them a “Happy Birthday” message, a personalized discount code, or even a series of emails leading up to their special day.

Benefits of Setting Up a Birthday Flow:

Strengthens customer relationships by adding a personal touch.

Increases customer lifetime value with special offers.

Automates engagement without any manual work.

Improves open rates since birthday emails feel personal.

Steps Covered in This Video:

How to capture customer birthday data using Klaviyo forms or integrations.

Setting up a birthday property in Klaviyo profiles.

Creating a new flow inside Klaviyo and choosing the right trigger.

Designing the perfect birthday email template with personalized messages.

Adding discount codes or special offers to your birthday flow.

Testing and activating your birthday automation so it runs automatically.

Pro Tips:

Always personalize your birthday emails with the customer’s first name.

Use eye-catching subject lines like “Happy Birthday, [First Name] – A Gift Just for You!”

Add urgency with limited-time birthday discounts.

Test different versions of your birthday emails with A/B testing inside Klaviyo.

By the end of this tutorial, you’ll be able to confidently set up a Klaviyo birthday flow that will help you improve engagement, increase sales, and make your subscribers feel appreciated.

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